The direction: Sweet victory

We wanted to instil the message that our protein shakes are the reward for an intense gym session.

You’ve smashed the workout. Now savour the sweet taste of the shake.

Ultimately, our shakes would be synonymous with a successful workout. That satisfied feeling you get after achieving a new PB? You can now taste that feeling.

A web banner for the campaign

What we did

We created multiple assets to be spread across various channels, including homepage banners, social pages and email. This was done with one aim in mind: every time you work out, you crave a Bulk drink afterwards. We are your reward.

Our social channels took the message one step further - flavours you associated with specific exercises.

Every set has a flavour. Every day has a taste.

These social assets really rammed home the connection between a refreshing Bulk drink and that post-workout satisfaction.