Spend & Save Campaign

Bulk’s Spend & Save mechanic was simple: spend £50, get £10 off your next order. But the way we communicated it was way too text-heavy and felt more like a voucher than a reason to keep coming back.

The old version: text-heavy and more voucher than reward.

I developed a new creative territory around the feeling of being valued and rewarded, exploring different ways to make the mechanic more memorable before landing on a much stronger proposition: Never pay full price again.

The banner follows a simple format — a bold headline to grab attention and supporting copy to clarify the offer.

The redesigned banner: a bold headline paired with clarifying supporting copy.