Setting the tone for Numan

I was part of the team that created the most distinctive, unique and powerful TOV in the health industry. It’s an industry that lacked a bold personality and Numan’s disruptive voice made us stand out. Through this TOV, we became the go-to brand in men’s health.

The challenge

Men don’t do anything about their health. Thinning hair. Weight gain. Erectile dysfunction. Whatever the issue, men ignore it.

How we changed that

We spoke with blunt authority. Want to lose weight or keep your hair? You need to actually do something about it. Take action now.

Effectively, we spoke like an ex-marine who’d become your PT. This tone was applied across every platform, including these blogs.