Men’s Health awarded three of our products as the best in their category: Pure Whey Protein, Clear Whey Protein and Creatine Monohydrate. We wanted to showcase this to our audience in a clear and creative way.

The direction: Real awards + real reviews = real results.

Bulk is a brand for everyone. It’s a brand respected and endorsed by the experts at Men’s Health. It’s also backed by you.

And we can prove it.

What we did

We combined the Men’s Health logo with real reviews from our customers, showing we’re a brand for everyone.

Strategically combining reviews and Men's Health endorsements

The previous year we ran the same campaign, which just included quotes. This year showed how the blend of expert and everyday approval can be done in a much more engaging way. Ultimately, this year’s campaign was much more successful.

We also took the opportunity to grow our female audience with our Women’s Health campaign. The tagline ‘Women and Women’s Health Approved’ shows that our brand caters for women everywhere, alongside the experts at Women’s Health.